Socially conscious, social entrepreneurship, and corporate sustainability. We hear these words together a lot, and with good reason. Social entrepreneurship requires businesses to be socially conscious—and, if deemed so appropriately, these business will likely have corporate sustainability, or long-term value through a "green" strategy supporting the natural environment and considering every dimension of how a business operates in the social, cultural, and economic environment.
Continue ReadingWhy do you tend to buy some products and not others? Take a thoughtful look at what attracts you to a particular brand and turns you off similar merchandise or a service. This can help you to understand what might speak best to your customers when you’re developing your own branding. A strong brand will […]